Sales Management

Register 5 weeks in advance and get an early bird discount of 10%


Elevate your sales management skills and drive exceptional sales performance within your organization. The Sales Management course is designed to equip sales leaders with a comprehensive framework and effective strategies to maximize sales effectiveness. Over two days, explore key aspects of sales management, including developing a sales management framework, managing your go-to-market strategy, salesperson coaching, target setting, and performance management. Gain practical tools and insights to enhance your sales team’s productivity, motivation, and overall success.

Who should attend?

  • This course is ideal for sales managers, sales directors, and professionals responsible for managing and leading sales teams. Whether you are a seasoned sales leader or transitioning into a sales management role, this course provides valuable knowledge and practical skills to drive sales excellence.

Program Objectives

  • Understand the sales management framework and its role in driving sales effectiveness.
  • Develop a comprehensive go-to-market strategy aligned with your organisational goals.
  • Master the art of salesperson coaching to enhance individual and team performance.
  • Learn effective techniques for setting sales targets and managing salesperson performance.
  • Identify key drivers of sales effectiveness and how to optimise them.
  • Enhance communication and collaboration within your sales team for improved outcomes.
  • Create an action plan to implement best practices and drive sales success in your organisation.


Prof. Deva Rangarajan is a marketing expert and Professor of Marketing at IESEG School of Management in France. With a PhD in Marketing from the USA, his primary research areas focus on B2B Industrial Marketing, Sales Force, and Key Account Management.

He has taught at Vlerick Business School, Ghent University and Ball State University. The list of multinational companies he has worked with include Iveco, ArcelorMittal, Atlas Copco, Schneider Electric, Siemens, Philips, Johnson and Johnson, ING, BNP Paribas Fortis, etc.

How to finance your training

Financial support from the State 

Luxembourg School of Business is accredited by the Luxembourg Ministry of Higher Education and Research and recognized as a continuing education organization. As a result, your company can benefit from financial aid from the Luxembourgish state for the training of its employees.

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Tax Deductibility for individual

Any taxpayer with net income from a salaried occupation may deduct the cost of professional development as business expenses (frais d’obtention) from his taxable income from the salaried occupation. Further training expenses which are related to the taxpayer’s current activity fall within the scope of the acquisition costs of article 105 of the ITA and are therefore deductible from taxable income.

For more information, please follow this link


Upon completion of the course, you will receive a certificate to add to your CV and LinkedIn profile.


Julien Alves
Executive Education Program Manager
Phone: +352 26 25 89 80
Mobile: + 352 621 659 555
LinkedIn Profile

Executive Education offers training designed to develop your leadership skills, expand your business knowledge and connect you to a network of peers.


+352 26 25 89 80

46 Côte d'Eich, 1450 Luxembourg


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