Conference The Future of Sales: How to Sell in the Digital Age

The Future of Sales: How to Sell in the Digital Age

From digital marketing to new sales roles, sales leaders need to adapt to meet the demands of the digital age.

In today’s digital world, sales organizations are undergoing a significant transformation. New technologies and digital marketing channels are enabling sales teams to target and engage customers more effectively and efficiently. At the same time, new sales roles, such as marketing operations and customer success management, are emerging.

This conference will explore the impact of digitalization on the sales function and provide sales leaders with practical tips on how to adapt and thrive in the digital age. You will learn about the following:

  • How digital marketing is enabling sales teams to better target and engage customers.
  • The new sales roles that are emerging in the digital age.
  • The implications of digitalization for sales leaders.

By the end of this conference, you will have a deep understanding of the digital sales landscape and be equipped with the tools and strategies you need to lead your team to success.


Prof. Deva Rangarajan

Prof. Deva Rangarajan is a marketing expert and Professor of Marketing at the IESEG School of Management in France. With a Ph.D. in Marketing from the USA, his primary research areas focus on B2B Industrial Marketing, Sales Force, and Key Account Management.

He has taught at Vlerick Business School, Ghent University, and Ball State University. The list of multinational companies he has worked with includes Iveco, ArcelorMittal, Atlas Copco, Schneider Electric, Siemens, Philips, Johnson and Johnson, ING, BNP Paribas Fortis, etc.

Whether you are leading an organization, managing a team or interested in advancing in your career, the Weekend MBA help you achieve your career expectations.


+352 26 25 89 80

46 Côte d'Eich, 1450 Luxembourg


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